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A potent brightening serum that combines the clinical strength of 15% THD vitamin C with super root turmeric to visibly improve dark spots and even skin tone while being gentle on skin.
Product details
Recommended for: all skin types.
Target concerns:
- Dullness
- Dark spots
- Uneven skin tone
NOVA is powered by THD vitamin C—a highly efficacious, oil-soluble ingredient that deeply penetrates the skin to brighten dark spots and
improve hyperpigmentation. At a potent level of 15%, this treatment gives skin an immediate boost of radiance and significantly brightens skin in seven days. Best yet, the powerful formula is gentle on
sensitive skin, so everyone can enjoy its incredible benefits.
A key ingredient in NOVA is antioxidant-rich super root turmeric which gives this serum a ginger-like smell that fades upon application.
Scent: Turmeric, ginger-like
Texture: Silky, creamy
Color: Pale yellow
How to use
- Apply 1-2 pumps onto skin after cleansing and before moisturizing.
- For additional skin-tone-evening benefits, use 2-3 drops of LAPIS facial oil as the final step before applying SPF
*Store in a cool, dry place and out of direct sunlight.
Ingredients
KEY INGREDIENTS
- 15% THD Vitamin C: An ultra stable Vitamin C that improves the look of hyperpigmentation.
- Turmeric: An organic super root packed with antioxidants that helps even skin tone.
- Arbutin: Naturally derived from bearberry, helps even discoloration and tighten the look of pores
Full list of ingredients:
Aqua/water/eau, Tetrahexyldecyl Ascorbate, Glycerin, C9-12 Alkane, Sodium Stearoyl Glutamate, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Arctostaphylos Uva-Ursi Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Terminalia Chebula Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Hyaluronic Acid, Polyglyceryl-6 Stearate, Sclerotium Gum, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Coco-Caprylate/Caprate, Butylene Glycol, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Sodium Phytate, Averrhoa Carambola Fruit Extract, Polyglyceryl-6 Behenate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Echinacea Purpurea Extract, Ananas Sativus (Pineapple) Fruit Juice, Corallina Officinalis Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid
Recycling
INSTRUCTIONS
- Place outer carton into paper recycling.
- Rinse the glass bottle thoroughly, and recycle.
- Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.
As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025.
Clinical Results
In a blind use test on 65 men and women (ages 25-59 yrs), participants reported the following results after 7 days of twice-daily use:
- Brighter skin in 7 days
- No new breakouts
- No irritation

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Frequently Asked Questions
Can Nova be used around the eyes?
Yes, Nova is safe to use around your eyes; however, we highly recommend using Super Nova Eye Cream for brightening around your eyes, as it was formulated specifically for this area. Nova has a higher percentage of vitamin c that some might find irritating to the thin skin around your eyes.
Will Nova help with scarring/hyperpigmentation?
Nova is proven to help improve discoloration and dark spots as well as help with overall skin texture that may be a result of scarring.
Can I spot treat or use it all over my face?
You can either spot-treat or use all over your face, it’s up to you!
When should I use this?
We recommend using Nova in the morning after cleansing your face.
- DishtiVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Dark Spots, Dullness, AcneMy Skin Results Brighter, Improved blemishes, Reduced rednessRated 5 out of 5 stars3 hours agoBest brightening serum
Gifted by herbivore This is my favorite brand and love the color of this so bright and unique. Matches personality entirely. I love the ingredients of this product and its super gentle on skin goes well with any in daily routine
Was this helpful? - AmyVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 25-34Skin Type CombinationSkin Concerns Anti-Aging, Dullness, OilinessMy Skin Results Brighter, Smoother, Softer, Hydrated, Reduced rednessRated 5 out of 5 stars9 hours agoBeautiful and Creamy
I was sent this complimentary from Herbivore Botanicals in exchange for an honest review. I love Herbivore very much. I have almost all of their products and I'm a big fan of the Nova eye cream so I was excited to try the serum. The texture and scent are pretty much the same as the eye cream and I love how rich and moisturizing the serum feels while also being brightening. It gives my skin such a glow. No stinging, no reactions. Just a beautiful Vitamin C serum!
Was this helpful? - KathyVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Acne, Oiliness, Pores, Dark Spots, Anti-AgingMy Skin Results Brighter, Softer, Hydrated, Improved dark spots, Even skin toneRated 5 out of 5 starsYesterdayBest brightening serum
I received this Vitamin C + Turmeric Brightening Serum complimentary from Herbivore in exchange of my honest opinion. This is one of the best brightening serums I’ve ever tried. It has a nice herbal scent that fades away in a minute. I love its silky creamy texture and how my skin absorbs it quickly. It doesn’t leave any sticky or greasy feeling on the skin. This serum instantly hydrates the skin and gives it a beautiful radiant look that I love. After using this serum for more that a week I can see improvement on my complexion and dark spots. My skin looks nourished, radiant and youthful.
Was this helpful? - CristaReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type DrySkin Concerns Dark Spots, Anti-Aging, Pores, DullnessMy Skin Results Softer, Brighter, Reduced redness, Improved dark spots, Even skin toneRated 5 out of 5 starsYesterdayBrightening Without Irritation
This is by far still my favorite vitamin c serum. It brightens my skin without irritating it. The stable vitamin c is a huge part of why I favor this product over others like it. Plus it applies lightly and is a touch silky to the touch. Gifted by Herbivore Botanicals.
Was this helpful? - NikolVerified ReviewerReviewingNOVA 15% Vitamin C + Turmeric Brightening SerumI recommend this productAge 35-44Skin Type CombinationSkin Concerns Dullness, Anti-Aging, Dark SpotsRated 5 out of 5 stars2 days agoWorth a try
gifted by Herbivore Botanicals I love vitamin c serums but prefer more oils than creams. I was hesitant about this even though I love the brand. I’ve been using for a little over a week and actually love it! The subtle turmeric scent is a nice touch too.
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