RETURN TO NATURE
Harnessing the essential power of plant-actives, we seek to ground your beauty routine in wellness rituals, connecting you to the natural world. Our products create a space to return to yourself—to slow down, tune in, and care deeply. Rooted in powerful botanicals, Herbivore is a daily act of connection, not correction.
BEAUTY FROM THE PLANT KINGDOM
Potent
Plant-ACTIVE
Purposeful
Potent
powerful, yet gentle
Our products are effective yet gentle enough for daily use, from head to toe. We create biocompatible formulas using trusted, well-researched plant-active ingredients, carefully vetted for performance and skin compatibility. We run clinical studies to ensure our formulas' effectiveness and safety.
Plant-ACTIVE
It starts with nature
We use botanical sources for our active ingredients—from natural oils to plant-based exfoliants—blended into innovative formulas designed to support your healthiest skin: balanced, glowing, and deeply nourished. Our fragrances are all naturally derived and never synthetic.
Purposeful
Made with intention
Each ingredient, every material, and all of our innovations are developed with the belief that the best of everything starts with nature, and that it is our duty to protect the earth while caring for your skin. We use natural, vegan, cruelty-free ingredients and prioritize sustainable packaging and processes.
OUR ROOTS
Founded in Seattle by Julia Wills and Alex Kummerow in 2011, Herbivore was an early pioneer in the clean beauty movement. What began as small-batch natural skincare for an early Etsy community has grown into a global beauty brand, known for efficacious, plant-centric skin and bodycare.
